For GAF I Directed and executed over 50 high-impact photo shoots, crafting visual storytelling and assets that elevated GAF's web and print rebrand presence.
•Conceptualized and launched brand positioning communications that redefined GAF’s brand identity across digital, print, video and experiential platforms.
•Developed and launched integrated marketing campaigns for GAF and its sub brands, Timberline residential, Commercial, CARE training, and Standard Logistics trucking.
•Creative directed and mentored cross-functional creative teams in concept development, photo art direction,and graphic design.
•Contributed to GAF's revenue growth from $2B to $6B over 8 years by delivering branding imagery and conceptual campaigns that supported business expansion.
•Won over 35 awards for Graphic Design USA, Telly awards and 2 patents.
GAF IRE Roofing trade show images and concepts.
Our team redesigned all GAF packaging for all products incorporating new branding.
Won 2 patents
Created wall scapes for CARE training academy at GAF across 30 offices nationwide. Designed corporate walls capes and employee images throughout GAF headquarters.
Directed and produced over 50 photoshoots and created over 15K photo assets for GAF. Assets are used in multiple touchpoint including web, video, print ads, wall scapes, brochures, trade shows, outdoor advertising, packaging and contractor marketing.
Shoots include concept, preproduction planning, photographer and crew collaboration, post production editing and retouching. I also rework existing photos to make them reusable and new again without commissioning a new photo shoot.
