For GAF I Directed and executed over 50 high-impact photo shoots, crafting visual storytelling and assets that elevated GAF's web and print rebrand presence.
•Conceptualized and launched brand positioning communications that redefined GAF’s brand identity across digital, print, video and experiential platforms.
•Developed and launched integrated marketing campaigns for GAF and its sub brands, Timberline residential, Commercial, CARE training, and Standard Logistics trucking.
•Creative directed and mentored cross-functional creative teams in concept development, photo art direction,and graphic design.
•Contributed to GAF's revenue growth from $2B to $6B over 8 years by delivering branding imagery and conceptual campaigns that supported business expansion.
•Won over 35 awards for Graphic Design USA, Telly awards and 2 patents.