FM Global Commercial Insurance,
BP Olympics and retail.
Castrol Motor Oil Sludge Campaign
For BP Winter Olympics sponsorship we created content across all channels: over two dozen pre-rolls,
flash and rich banners, commercials, videos, event posters and social media.
For BP Summer Olympics we created over 250 pieces of content;
in pre rolls, flash and rich banners, augmented reality cards, social media, posters, print
and commercials. With this campaign, perception of the BP brand took a huge leap upwards,
from a negative 2.6 before the Games to a positive 5.9 during the Games,
the second largest gain of all major Olympic sponsors besides Visa (YouGov poll.)
FM GLOBAL Campaign
Life After Sludge-In a Castrol GTX TV commercial , we created a character, Danger E. Sullivan,
a down-on-his-luck daredevil whose greatest jump was destroyed by engine sludge.
We continued his story after the jump on the web with a six minute webfilm titled “Watch Me Not Fly”
To drive traffic to the film, we created movie trailers featured on popular sites.
