Castrol Motor Oil 360

Liquid Engineering Global Campaign and Integrated Castrol GTX Sludge Campaign

Created worldwide Liquid Engineering campaign and design. 
Created 360 campaigns in the US for Castrol GTX. 
Created campaigns for Castrol Syntec, Edge, 
GTX High Mileage and Hypuron S Truck Oil.

Director: Ulf Johansson 
Director: Hank Perlman  Production Company: Hungry Man
For Castrol GTX we ran a spot where a stuntman meets sludge,
then linked to the web to show part 2 of the commercial.
Watch me not fly, the digital film that shows a stuntman who
fallson hard times after getting sludged in a commercial.
Digital Extensions of the Sludge Campaign

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