BP Retail Gas Stations 360

BP Gas Stations Integrated Campaign

Siver Effie Award. 2 NY Addy Awards

BP " A little better campaign" This International 360 campaign included
animated spots, out of home, print, web design and interactive webisodes
and games and over 100 on site promotions for 13,000 stations. The results
of the campaign: 92% believed BP stations could be a little better. 67% felt
more favorably toward the corporate brand after seeing the campaign,
13 million
people played online gas mania. 
Restroom signs were created for stations along with keychains
Helios House. "A little better" gas station was built and designed
by 
the Ogilvy Design group and incorporated our theme.

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